"Sometimes in life, there comes a time when you have to let go of who you were to become who you're meant to be. The Beginning is about that moment—the fight, the resistance, and the surrender to change. Sometimes, you have to bury the old self to evolve." That's what Tinashé Fazakerley AKA Rationale said about the meaning behind his music video 'The Beginning'.
We were happy to provide equipment, crew and post-production services, including full colour grade and project delivery, for this visually dynamic music video.
Credits
Produced by: Mike MacAllister | Lyrics by: Katya Edwards, Mike MacAllister, Julie Hardy and Rationale | Concept & Direction: Rationale | Storyboard & Visual Design: Rationale | Visual Director: Rationale | Director of Photography: James Sharp | Assistant DOP: Tom Byrne | Editing: Rationale, James Sharp | Colour Grading: Alex Malcolm | Sound Design & Sonics: Rationale | Costume Design: Rationale (Concept & Initial Creation), Louise Erskine | Costume Creation: Louise Erskine, Rationale | Producer: Louise Erskine | Filming Location: A13 Studios