Credits
Produced by: Mike MacAllister & Rationale | Lyrics by: Julie Hardy and Rationale | Concept & Direction: Rationale | Storyboard & Visual Design: Rationale | Visual Director: Rationale | Director of Photography: James Sharp | Assistant DOPs: Dan Gregory, Tom Byrne | Editing: Rationale & James Sharp | Color Grading: Alex Malcolm | Sound Design & Sonics: Rationale | Costume Design: Rationale (Concept & Initial Creation), Louise Erskine | Costume Creation: Louise Erskine, Rationale | Producer: Louise Erskine | Filming Location: A13 Studios
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Rationale launched into 2025 with a bold return to music, marking a new chapter in his creative journey by stepping behind the camera for the first time as director of his latest music video.
Port of Call Media was brought on board to handle the final colour grade and delivery of the project, working closely with Rationale to ensure his vision was fully realised on screen.
In addition to post-production, we also supported the production itself, supplying, kit, experienced crew members and offering technical guidance during the main shoot to help ensure a smooth and successful filming process.
